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Having produced email templates for newsletters (I call them EB’s [Email Broadcasts]) I have looked through different solutions to create the perfect newsletter to send to a range of people/clients/subscribers etc. This includes the visual “make it from scratch” Newsletter creator in Mailchimp, and although are great… Don’t quite hit the requirements for the designs we create at Peach Loves Digital.
Then came along Foundation for Emails 2 (Previously Inky) (FFE2) – what a breath of fresh air. It allowed me to create a fully customisable EB and even better a fully responsive one… But Marcus, why is it so great? you ask
…Let me tell you why. One massive annoyance with creating emails for newsletters etc and getting sent out to the masses is…OUTLOOK!! Yes
Unfortunately, the above scenario is something I have come across many a time. That was until I got into Foundation for Emails 2 (FFE). As a web developer
The way FFE works is quite simple really. You code the EB like you would normally when creating a standard HTML web page (Using FFE’s specific coding techniques) and automatically, it will create a fully table-based (Yes Outlook uses tables instead of divs… 🤦) layout and what it can produce in a matter of minutes is enough to completely convert me to using it when building EB solutions.
With that said, there are a few bugs which happen occasionally and you need to debug to figure out what is causing the button to not be right aligned in Outlook for instance, but it is far less than what I was previously used to.
Now creating a standard EB, going through amendments and fully testing takes about 2.5 hours rather than 7.5+ with the old ways. Quite an impressive difference ey? This is good because when you are piled 5 EB’s hight to create, it makes things a lot easier to hit the deadlines if you can do it quicker
So in conclusion, I highly recommend Foundation for Emails 2 from the Zurb group. They really have put the time and effort in to make your life as a developer easier when you have to create custom EB’s that you can’t do in the visual editors.
Marcus is a Front End Web Developer for Peach Technologies. With over 8 years experience he has worked with many different Content Managed Systems such as Joomla, Drupal, WordPress & Concrete 5. With a love for anything webdesign and long running moderator for the largest Web Design Forum on the web, Marcus has the knowledge in helping others understand development.