Chocolate Craft is a website showcasing the amazing products that they create and also enabling people to purchase gift cards and book chocolate making courses.
Peach have designed a website to exceed our expectations and have been a delight to work with.Debbie Carter – Owner
Researching into Chocolate Craft initially, we decided to change the design from a mainly black and pink website to a brighter white and pink design. This was because the client wanted to modernise their design.
As chocolate was a very visual matter, we decided to use videos and images on a large scale to portray this in the best way. We incorporated videos of the process of making chocolates as well as tempering chocolate, so the potential customers could understand what they would be doing on the day of their party/event, and because it looks delicious.
We used lots of circles in the design to mirror the chocolate box they used in their packaging and we wanted the design to feel like you were browsing through a chocolate box. It was used in icon design, carousel and photo layout. I aimed to keep negative space in mind, while using lots of images to not over complicate the website, and keep the modern minimal feel.
Typography design was aimed to mimic the style of the Chocolate Craft logo and create unison across the website. The client did not want their pink tone to be overused and “girly”, so it was used as an accent colour and the styling of the type.